In
early 1830, Tom Smith started work as a small boy in a bakers and ornamental
confectioners shop in London, selling sweets such as fondants, pralines
and gum pastilles. He worked hard and took particular interest in the
wedding cake ornaments and decorations, experimenting and creating new,
more exciting and less crude designs in his spare time. Before long
he was successful enough to leave and start up his own business in Goswell
Road, Clerkenwell, East London.
He
was adventurous and forward thinking, often travelling abroad to search
for new ideas, it was on a trip to Paris in 1840 that he first discovered
the 'bon bon', a sugared almond wrapped in a twist of tissue paper.
It was a simple idea which, over the next 7 years, would eventually
evolved into the Cracker. He decided to bring the 'bon bon' to London
and during Christmas that year they sold extremely well, but in January
demand virtually ceased and once again he was reliant on sales of cake
and table decorations and ornaments. Anxious to develop the 'bon bon'
idea further and stimulate sales, Tom decided to place a small love
motto in the tissue paper and he encouraged his regular customers to
takes supplies, many did, and within a short while, orders were sufficiently
high and sales profitable enough for him to increase his staff.
By
now, Tom knew that he had an unique and potentially very commercial
idea. He decided to take a risk and concentrate on developing it further,
while still running the wedding cake ornament and confectionery business
which was by now very well established. At this time, the majority of
'bon bons' were still sold at Christmas and he began to think up ways
to capitalise on this short but very profitable season and make his
'bon bons' even more appealing. It was the crackle of a log as he threw
it on his fire that gave him the flash of inspiration which eventually
led to the crackers we know today.
|